Howell, MI (PRWEB) November 06, 2014
Blue Frog Books is pleased to reveal a book-signing occasion Tuesday, November 11th at 6:00 – 8:00 pm with “Automobile Industry Expert,” Jason Vines.
. With a release date of November 10th, author Jason Vines is thrilled to share his new title, “Exactly what Did Jesus Drive: Crisis PR in Cars, Computers and Christianity.” Get the expert fact regarding the deliberate and unintended whitewashes made by the huge boys in Detroit directly from the guy who was the very first require numerous of the industry’s leaders. Be prepared to buckle up and enjoy this ride!
. Jason Vines is one of the most out-spoken and brutally honest Public Relations chiefs in the history of the Auto Industry. Jason takes readers on a graphic behind-the-scenes romp with some of the most promoted and studied crises in current history. His humor and his special take on the situations he was involved in makes his account captivating. The book also showcases distinct photos, a few of which have never ever been seen by the public.
. Endorsement from Lee Lacocca. “Jason’s story informing is his sincere account of time well invested in a profession recording many critical events we all desire to hear about.”
. Recommendation from Autoweek Publisher Dutch Mandel. “Jason Vines lived The Hurt Locker, defusing one public relations I.E.D. after another. To believe some of the biggest corporations we can name have actually been this near to pure Public Relations catastrophe, and yet were saved by the insight Jason made from years of corporate cage battles, it is truly amazing. What Did Jesus Drive is a deep dive into the bowels of business, and it shares stories long known by a select few, or whispered in corridors outside war spaces. This have to become a college textbook for Public Relations specialists as it maps their futures. Jason provides these stories, and his pearls of wisdom, with the wit and humor that makes him somebody to whom we must all listen.”
. Endorsement from Dr. Ricardo Martinez, MD, FACEP and former Administrator of the National Freeway Security Administration (NHTSA). “I always knew I might count on Jason for an impartial and honest viewpoint.”
. When asked about the book, Vines was estimated stating, “This is a book about my life in the public relations blast heating system in the vehicle market; a quickly-derailed effort to assist a good friend reconstruct Detroit’s tattered image, obstructed by the sex, lies and corruption of previous Mayor Kwame Kilpatrick; and, finally, attempting to stay clear of another crisis with the primary selling book of perpetuity; the Bible.”
. The crises Vines assisted navigate through made headings the world over: Jeep cars implicated of lethal unexpected unexpected acceleration, Nissan’s near-death experience till it regained its MOJO, the Ford/Firestone tire mega-debacle, Detroit Mayor Kilpatrick’s drive to prison and finally avoiding a boycott of the most popular Bible worldwide by evangelical Christian leaders. In his last chapter, labelled “Government Motors on Fire,” Vines deals with the fake Chevy Volt fire crisis and General Motors’ 2014 bad dream with its defective ignition switches that led to at least 24 deaths– and counting – and could result in criminal indictments.
. Vines shares lessons discovered and mistakes made. He notes that if he can impart anything in this book, it is the guiding principles he believes helpful for any organization (not just the automobile market) or individual to stay clear of, reduce or make it through the unavoidable crisis. As he puts it: “If you believe you are immune to a crisis, you have currently failed an overarching assisting principle.”
. ISBN: 9781631731099Click connected to see more.
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